Why Bottle Size Matters

Choosing the right bottle size is essential for both regulatory compliance and consumer satisfaction. In European markets, strict laws govern the sale of nicotine-containing e-liquids, restricting their bottle size to a maximum of 10ml. Meanwhile, nicotine-free e-liquids, such as shortfills, are available in larger sizes to offer vapers more customization options.

Bottle size also influences user experience. Some consumers prefer smaller bottles for portability and convenience, while others opt for larger sizes to save money and reduce waste. A well-planned selection of bottle sizes ensures that your brand meets different customer needs while complying with legal requirements.

Common E-Liquid Bottle Sizes

Different bottle sizes serve various purposes in the vaping market:

• 10ml – The legally required size for nicotine-containing e-liquids in the EU.
• 30ml, 50ml, 60ml, 100ml – Common sizes for shortfills (nicotine-free e-liquids), allowing users to add nicotine shots as needed.

Considerations for Bottle Size Selection

1. Legal Restrictions

• Under EU TPD (Tobacco Products Directive) regulations, e-liquids that contain nicotine must not exceed 10ml per bottle.
• Nicotine-free e-liquids can be sold in larger bottles, offering vapers more flexibility in adjusting their nicotine levels.

2. User Convenience

• Smaller bottles (10ml) – Ideal for on-the-go use, discreet vaping, and compliance with travel restrictions.
• Larger bottles (30ml–100ml) – More cost-effective, convenient for home use, and preferred by frequent vapers.

3. Market Demand & Brand Strategy

• Providing multiple size options allows your brand to cater to different vaping preferences.
• Smaller bottles are appealing to new users, while experienced vapers may prefer bulk purchases.

Final Thoughts

Offering a well-balanced selection of bottle sizes ensures compliance with European regulations while catering to various consumer needs. By providing both standard nicotine-containing bottles and larger shortfill options, your brand can appeal to a wider audience, giving customers the flexibility to choose what best suits their vaping habits.