Where Are They Selling?

Understanding where your competitors sell their products can reveal opportunities for your brand to expand. Some brands operate solely online, while others have distribution agreements with vape shops, convenience stores, and international retailers. The more sales channels a brand uses, the greater its market reach.

By analyzing competitor distribution strategies, you can determine which channels are most effective and identify gaps that your brand can fill. Expanding into underutilized sales channels can give you a competitive edge.

Questions to Consider

• Do competitors sell directly on their websites? Brands with direct-to-consumer (DTC) models control pricing, branding, and customer relationships.
• Are they on third-party platforms like Amazon or vape e-commerce sites? Selling through these platforms can boost visibility and attract new customers.
• Do they offer wholesale deals to physical stores? Partnerships with vape shops and retail stores provide wider exposure and increase credibility.
• Are they expanding into international markets? Brands that offer global shipping or partnerships with overseas distributors have a broader customer base.

How This Helps Your Brand

• Expanding Retail Presence – If competitors don’t sell in vape shops, partnering with local retailers can help your brand reach more customers.
• Optimizing Online Sales – If they don’t sell on Amazon or e-commerce platforms, listing your products there can give you an advantage.
• International Growth – If competitors don’t ship worldwide, offering global shipping could set your brand apart.

Final Thoughts

Studying competitor sales and distribution channels allows you to refine your strategy and identify expansion opportunities. By leveraging untapped markets and optimizing sales channels, your brand can increase visibility, reach new customers, and gain a stronger foothold in the competitive e-cigarette industry.